PSYCO241 Lecture Notes - Lecture 6: Belief Perseverance, Confirmation Bias, Availability Heuristic
3 Feb 2017
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Document Summary
Priming: the process in which recent experiences (conscious or unconscious) increase the accessibility of a concept. Motivations, social behaviours, and interpretations of an event or people can be influenced by priming. Associative priming example: paperclips are easier to name after semantically related prime paper than after unrelated prime scissors . Kulechov effect: a man"s expressionless face was associated with different objects that possessed different meanings and emotions, and the viewer associated the blank face with the emotions of the object or situation. 1/3 people can be convinced of a false memory. Belief perseverance is when someone holds on strongly to their beliefs or opinions, even if tried to be proven wrong. If they are shown a neutral source, they will belief that the source confirms their bias. Dunning-kruger effect: people with the least knowledge or skill are the most overconfident. Confirmation bias: we don"t seek to falsify our own assumptions.
