PSYCO342 Lecture 1: Introduction

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Types of influence vary widely as do the effects on certain individuals. These vary due to the amount of influence exerted on an individual as well as the source (individual vs institutions) the influence can be: It is a matter of degree rather than categories. The line is hard to draw, it is more of a scale (scale. pdf) We don"t always give into these cues. An individual may conform but they also may attain assertiveness. It is difficult to say with any certainty what is and isn"t persuasion. Where should we draw the line between influence and other communication. Examine how and why social influence and persuasion function the way they so and review some of the most recent theories ad findings by persuasion researchers. Illustrate these theories and findings with examples as well as advice on how to be more effective and resist (unethical) attempts by other people.

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