R SOC375 Lecture Notes - Lecture 13: Engo, Virtual Reality

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Document Summary

If we want to see more science used in discussions, we need to communicate it properly. Importance of science communication, need creative ways: studies are never enough to influence policies, statistics are rarely meaningful and should be used to illustrate a relationship, 3 core foundations for stickiness: Need something meaningful you can relate it to. Infographics able to draw more engagement and exposure for science. Infographics help people understand things in studies: 95% area of range considered disturbed, woodland caribou in ab recovery, youtube videos helped show people why and the importance of these techniques. Virtual reality was used to take people out on the field too: science communication can this be proved that it made a difference, proving is difficult, working to get quantitative information.

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