SOC345 Lecture Notes - Billboard Liberation Front, Bertolt Brecht, Banksy
7 Mar 2014
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Planning experiences before you have them the systematic production of meaning and desire before people encounter those desires and meanings organically / naturally, apart from a commodity/pro t complex. debord is developing one of marx"s key ideas: commodity fetishism. Marx thought it strange that labour power was thought of like any other element that goes into the production process. human resources, our children are our greatest resources, etc. Industrial production turns people into just another cog in the machine. cf charlie chaplin"s modern times. Marx is trying to think about the aspect of human experience in the elaborate division of labour and anonymous market relations. Marx is drawing on that idea of primitive religion and magical power posited in an inanimate object. He is saying that economists of his time magically invest value into the things themselves and not the social relations and social needs that make the thing valuable.
