Class Notes (838,703)
Canada (511,052)
COMS 201 (64)
Lecture

Coms 201 → Chapter Nine (Social Exchange Theory)

2 Pages
67 Views
Unlock Document

Department
Communications Studies
Course
COMS 201
Professor
Dawn Johnson
Semester
Winter

Description
Coms 201  ▯ Chapter Nine Social Exchange Theory ▯ • People want to maximize rewards and minimize costs in relationships • Suggests that we conduct cost­benefit analyses of our relationships • We want to put in as little as possible while getting as much as possible • Suggests that humans evaluate relationships based on what we put in vs. what we get out • We are motivated Textbook Notes ▯ We try to calculate our net outcome by… O = R – C This doesn’t necessarily predict what we will do  Costs/Rewards ▯ •  Costs  are negative values (things we give up/lose) • Examples: Costly to stay in relationship where we feel unloved Time/money as well •  Rewards  are positive values (things we get) Standards of Comparison ▯  What we think we deserve/ what’s available 1.  Comparison Levels (CL):  Individual Satisfaction Our subjective standards of what to expect in particular kinds of relationships We comparing new relationships to pre­existing ones (real or not) Looking at ideals CL is based on our past relationships and our observations of other real or fake  relationships CL = our experiences in relationships + knowledge of relationships in general Vary among individuals You will have a high CL if you’ve had good relationships You will have a low CL if you’ve only been in bad o
More Less

Related notes for COMS 201

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit