COMS 401 October 28, 2013
“The term participation has emerged as a government concept, albeit one surrounding by
conflicting expectations… The empowered consumer faces a series of struggles to preserve
and broaden this perceived right to participate.” – Jenkins, p. 175
- Fan fiction is the desire to share your love (or hate) for something
Web 2.0 – ‘web commons’ did not speak to a change in the technology of the Internet, but a
shift in the way we discuss its usage. Ultimately, Web 2.0 discourse seeks to develop a ‘new,
more empowered, more socially connected and more creative image of the consumer.” –
Jenkins, p. 358
- We are no longer just accessing web content, we are now contributing, editing, adding,
talking back, and evaluating the content.
- Producers tap into this response – free work for them.
o Example: TV show ‘Heroes’ – people made their own heroes and