COMS 201 Lecture Notes - Lecture 11: Technological Determinism, Mass Communication, Mass Production
13 Jul 2018
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Technological determinism (marshall mcluhan: canadian theorist, marshall mcluhan labelled theorist. The things he wrote about is now more practical than it was when he propounded it: mcluhan suggested that media technology is the determiner of all aspects of. Technology influences everything else: he broke the history of development of communication in the time periods in four epochs, tribal. Focus is on oral communication, particularly faced to face communication in the same place speaking aloud. The time of an era before any technology was introduced: literate. Invention of the phonetic alphabet, known as common symbols to make the written communication possible. It was the beginning of the linear or rules- based communication. Moment when we rely on the patterns of communication: print. Made it possible to mass produce communication to communicate with the huge audience all at once. Mass production by writing it once and providing it to large audience. It made it less important to face to face communication: electronic.
