INTR 301 Lecture Notes - Lecture 8: Beijing Consensus, Washington Consensus, Joseph Nye

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Forms of power: hard power, soft power. Joseph nye distinguished between hard and soft power. You can quantify it, assign a number to it. Not as useful as it used to be. Nye is arguing that soft is becoming more important. You can"t observe it, you cant measure it. We"re talking about a particular form that rests on the appeal of an actor"s culture, idea, political and economic values. Nye argues that these are equally if not more important than hard power in the growing world. The ability of shaping the behaviour of others using cultural and ideological and cultural and ideational things. Having ways of getting things done and understanding behaviours. What youre seeking to do when you shape the behaviours of others is to attract them to your ideas. They want to absorb that culture and be what you are. Argue that power of states rises and falls. Argument from a declinist view; us is in a decline.

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