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Lecture

Marketing in the Digital age.docx

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Department
Management Studies
Course
MGST 391
Professor
Ahmad Ali Sohrabi
Semester
Winter

Description
Marketing in the Digital age E.Business is the all electronic based information exchange within company or between companies and consumers using following platforms:  Intranet  Extranet  Internet Intranet is a network that connects people within a company to each other and to the company network. Extranet connects a company with its suppliers, distributors, and other outside partners. Internet is a vast public web of computer networks, which connects users of all types all around the world to each other. E.Commerce is more specific than E.Business. It is the ability to buy and sell goods and services electronically primarily by internet. E. Marketing is the marketing side of E.Commerce. Company efforts to communicate about, promote and sell products and services over internet. It includes only Business and Consumers. Advantages:  Geographical reach  Speed  Information sharing of any kind e.g. text, audio, video, animation, graphics  Shopping at home (Consumer)  No physical barriers (Consumer)  Doing business 24 hours (Business)  Paperless business (Business) Disadvantages:  Security concerns (consumer)  Whom to complaint (consumer)  What you see is sometimes not what you get (consumer)  Sometimes physical presence is necessary e.g. smelling a perfume or fitting clothes (consumers)  Logistic, shipping, distribution and delivery challenges (business)  Availability of secure and affordable communication network E.Business Models: Government Business Consumer Employee Government G2G G2B G2C G2E Business B2G B2B B2C B2E Consumer C2
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