MKTG Sept 25, 2012
Create a segment:
Create a proper segment:
-Behavioral: (Benefits, usage)
Ex. Sani Slime:
-Title: Sani Slime
-Geographic: (CME, Census metropolitan area, urban/ high populated area)
-Demographic: Children ages 5-10, Boy and girls, Married couples or divorced (age
28-35) with young children. Middle upper class with middle disposable income.
More so women, women do the shopping (Moms). Parents of children at a certain
-Psychographic: Children involved in sports. Busy families: saves time going to the
washroom, Convenient. Value of hygiene and cleanliness.
Benefits: quick easy way for children to stay clean. Getting children involved and
independently maintaining their hygiene themselves.
Usage: Daily usage
(Do not refer to the product/company on the case speci