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MKTG 317 Notes-Jan 2013.docx

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Course Code
MKTG 317
D.Lynne Ricker

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MKTG Sept. 27, 2012 Trap ease Case: -Write a paragraph about what you think the case is about -Write a sentence describing the problem that needs to be solved in the case -Create a SWOT: Strengths Weaknesses, Opportunities, Threats (positive and negative trends in the environment) Problem: -Product is better quality but is not selling. -Not a strong sense of target market -Problems with distribution, advertising Strengths: (explain why they are a strength) -Dispose of mice easily, efficiently -Clean way of getting away of the mouse -No risk, for people/kids, safer -Patent -Direct channel of distribution -Won product award -Simple use - A lot of publicity Weaknesses: -Relatively expensive, other companie
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