MKTG 735 Lecture Notes - Lecture 3: Sobeys, Video Hosting Service, Freshco
24 Oct 2015
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Document Summary
Segment : an electronics superstore sends a special coupon to its current customers offering them a special discount for purchases made during an upcoming week that occurs during a traditionally slow sales period. Example of : market penetration ( existing product, new product: to improves pro ts, delta tool corp has redesigned its entire line of rechargeable proser drills- adding several new or improved features and three new models. Apparently, delta tools is pursuing a product development opportunity : solarcom is a 30 year old information technology company that owns sever subsidiaries. One of its subsidiaries is atlantix global systems, which is one fo the leading wholesalers for refurbished computer equipment that has a large share of an industry that is growing worldwide. According to the bsg business portfolio analysis framework, atlantix global would most likely be classi ed as a star ! Frame work : microenvironment : company, competition, corporate partners, consumers !
