MKTG 317 Lecture Notes - Lecture 1: Technology Acceptance Model, Deep Learning, Gartner

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Marc Boivin

Document Summary

There are 100 multiple choice and true-or-false questions for the exam, with one business case that will also have multiple choice questions only. University regulations: the use of cell phones is prohibited during the exam and your cell phone must be left in your bag or coat. Failure to compile with this requirement will result in immediate expulsion from the exam session and a mark of zero (0) on the exam. Project management: mov planning, project stakeholders, project metrics, earned value, scope planning tools (gantt/pert/cpm) Digital business: e-commerce/e-business, electronic retail, transaction types (b2c, b2b, c2c, company structure (bricks & mortar, pure play, pareto principle, long tail curve. Privacy, security, & ethics: ethical vs. legal implications, ethics in business technology management, definition of privacy, technological threats to privacy, social networking, pipeda, authentication & encryption, reducing threat. Innovation culture: gartner s-curve, sources of innovation, sustaining vs.