MKTG 317 Lecture Notes - Lecture 2: Psychographic, Westjet, Diminished Responsibility
28 Feb 2016
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What is okay with you and what is okay with your. No because children are easily influenced company: elderly. Geo: where they are (cid:1) (cid:1) (cid:1) (cid:1) Title = the money saving proud late 20s parent. Geographic: worldwide (this is too broad, do not put worldwide, suburban/urban, metropolitan areas. Demographics: young parents 25-35, with children, homeowners, medium discretionary or disposable items, male and female. Psychographics: this segment is used to a fast paced lifestyle. May be young adults with children who are involved with other activities. Being able to avoid utilities such as using a dishwasher would be crucial. Behavioural: benefit = desires a product that will fulfill their on-the-go lifestyle while entertaining groups at their home. Demo: 18-28, young without kids, single, university education, rents. Psychographic: this young environmentally conscious person values living a sustainable life. Single and still likes to socialize with others and enjoy time drinking cold beverages with their friends.
