MKTG 317 Lecture 1: MKTG317 Lecture 1: Tutorial: Case Analysis Notes

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Edmund Gee

Document Summary

Swot analysis for cases: only details from case/course allowed, must be in sentences. This is a swot analysis, not swot identification. Then explain how it is relevant to the problem in the case: no mention of company in external (opportunities & threats), but you must talk about the industry. Strengths and weaknesses: internal to the company, may be under the company"s control, strenghts = positive attributes over company, weaknesses = negative attributes of the organization, get from the case what the strength or weakness might be. Opportunities and threats: external to the firm; not under the firm"s control. External environment (political, legal, economic, social, technological, competition) Faith popcorn trends: opportunities = positive trends of the industry or economy, threats = negative trends of industry or economy, don"t talk about company or its products. A swot analysis: 1st criteria = say what it is.