MKTG 317 Lecture Notes - Lecture 8: Five Ws, Channel (Communications), Mobile Marketing

• School: University of Calgary
• Department: Marketing
• Course: MKTG 317
• Professor: Edmund Gee

Document Summary

Public relations: originates with the company, identifies important areas of concern and make connections to earn public understanding and acceptance, goal is to get publicity. Let people know about product changes or about the product in general. These events are very strategic and must be planned: corporate communications. Employee and investor relations: media relations, public affairs/lobbying, consumer education, sponsorships, product placement. Bmw driver training school (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1: helps build the brand image and future brand loyalty. Having brand names/logos in shows and movies. Want to make sure people remember your brand but can"t be too conspicuous with the placement. Otherwise known as news release: trying to get media coverage of your product. Document containing all essential elements of the story. Guidelines: no more than 1 page (350 words max, titled: for immediate release , date and location, start with a quote make it short and sweet, the 5 ws.