SGMA 591 Lecture Notes - Lecture 7: Harvard Business Review, Virgin Group, Strategic Management

• School: University of Calgary
• Department: Strategy and Global Management
• Course: SGMA 591
• Professor: Ayesha Malhotra

Document Summary

Corporate: vertical integration, product diversification, mergers and acquisitions. Revisit questions in corporate strategy & diversification. Key concepts: techniques, types, and degree of diversity. Three classes of motives for diversification: value creating, value neutral, and managerial. Actions taken to gain sca, through a mix of business activities, spanning one or more of the following: value chain stages for a given product/service, diverse product markets, diverse geographic markets. From competitive advantage to corporate strategy: michael porter (1987: harvard business review) A company should only go into a new industry/business only if it can add value in some way. Core competence of the corporation: prahalad and hamel (1990: harvard business review) 4 decades of management thinking: goold and luchs (1993: academy of management executive) 1970s realization that conglomerates didn"t add enough value; conglomerates fell out of favour: concept of synergy emerged companies should have more closely related products. 2012 onward alliances are the new thing; more outsourcing.