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Lecture

OCTOBER25 OUTLINE.doc


Department
Anthropology
Course Code
ANTH 1150
Professor
D Rose

Page:
of 3
OCTOBER25 OUTLINE
Globalization
Modernizaton Theory
Theory used to explain/understand the processes of economic, social, political
and religious changes that accompany industrial technological change.
Rooted in Enlightenment thinking and Social Darwinism.
Evolutionary framework.
Societies pass through a series of stages, each progressively “better” than the
prior stage.
Industrialised societies have already passed through these stages, duty is to
assist other societies to follow suit.
The Path to Modernity
Traditional stage
Cultural change stage
Economic change
Self-sustained growth
High economic growth
Increase in standard of living
SOL measured by mass production and consumption of material goods
Western Europe and North America reached this stage in the 1920s, Japan in
1950s
The World Today
two contradictory tendencies:
unifying and fusion of ethnic groups (eg European Union)
fragmentation and the increase of ethnic nationalism and violence (eg
Yugoslavia).
One theory holds that both of these tendencies are the result of globalization.
Globalization
Globalization refers to an interconnected set of processes
Tendency toward a single global economy
Tendency toward cultural homogeneity
Tendency toward uniform political ideology
Increasing interconnectedness and interdependence
Single Global Economy
NAFTA, FTAA, EU, CARICOM,
World Trade Organization, World Bank, IMF
Multinational corporations
Spread of Industrial technologies
Mass consumerism
Mass media
Debates
Spread of liberal democracy versus increases in human rights violations
Increase in wealth/income versus exploitation of world's poor, uneven benefits
Increase in standard of living versus decline in standard of living
Peace in the Global Village versus the erosion of cultural diversity
Freedom versus power of corporations
Neoliberal Economic Policies
Case study
Bananas
Lome IV
EU
WTO
Globalisation and Culture
Trend to cultural homogeneity
“McDonaldisation”; “Coca-Colonisation”
Hollywood; Satellite Television
Predominance of English language, e.g. on the Internet
Global village
Cultural Imperialism
Refers to the spread of one culture at the expense of another, or the
imposition of one culture onto another which it modifies, replaces or destroys.
Are people passive recipients of culture?
Meaning is not fixed
Modification, syncretism, etc.
VIDEO: Life and Debt