BUS 2090 Lecture Notes - Seat Belt, B. F. Skinner, Absenteeism

• School: University of Guelph
• Department: Business
• Course: BUS 2090
• Professor: Hassan Wafai

Document Summary

A type of conditioning in which desired voluntary or learned behaviour leads to a reward or prevents a punishment. Use of reinforcement to increase the probability of desired behaviour. People can learn through observation & direct experience. People respond to how they view & define consequences not to the objective consequences themselves. 4 stages to the model : attentional processes, retention processes, motor reproduction processes, reinforcement processes. Systematically reinforcing each successive step that moves an individual closer to desired response. Provide reward for desired behaviour: negative reinforcement. Removing unpleasant consequences when the desired behaviour occurs. The behaviour strengthened & increased by its terminating the undesirable consequences. Dinging of seat belt unbuckled notification is stopped when put of seatbelt: punishment. Applying an un-desirable condition to eliminate an undesired behaviour. E. g detention when late to class in middle school: extinction. Withholding reinforcement of a behaviour to cause its cessation (stop it)