BUS 2090 Lecture Notes - Lecture 4: Job Satisfaction, Absenteeism, Cognitive Dissonance
Document Summary
An attitude is a stable evaluative tendency to respond consistently to some speci c object, situation, person or category of people. Attitudes represent an overall judgment either positive or negative about some object. We may form attitudes toward something because we are rewarded or punished for expressing a particular evaluation. Also through the process of modelling we form attitudes - we admire people who express particular attitudes so we do too. Evidence also suggests we are genetically predisposition to hold particular attitudes. Attitudes are help in memory and are pretty stable and dif cult to change. Cognitive component: individuals belief about something: where we organize information about an attitude object. Affective component: individuals feelings about something - the emotional (like- dislike) component of an attitude: value aspect. Behavioural component: component that guides our behaviour: a persons behavioural intentions are one of the strongest predictors of people"s behaviour.
