BUS 2090 Lecture Notes - Lecture 1: Signalling Theory, Perceived Organizational Support, Emotional Labor

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Perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. People often base actions on interpretation of reality that their perceptual system provides rather than on reality itself. Experience, needs, and emotions can affect perceptions of a target. Most important characteristic of a perceiver is past experience which can lead the perceiver to develop expectations which affect current perceptions. Hungry participants will tend to see more edible things in a picture than well-fed ones. Perceptual defence: the tendency for the perceptual system to defend the perceiver against unpleasant emotions: the target. Ambiguous targets are especially susceptible to interpretation and addition. Providing more information about the target does not always improve perceptual accuracy. Assigning minority workers to a prejudiced manager will not always improve his perceptions of their true abilities: the situation. The situational context can add information about a target and change perception.

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