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BADM 1040 (4)
Lecture

Chapter 7.docx

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Department
Business Administration
Course
BADM 1040
Professor
John Liefeld
Semester
Fall

Description
Chapter 7 Segmentation Targeting and Positioning Steps in designing a customer driven marketing strategy 1 Segment the marketidentify bases for segmentationdevelop segmentation profiles 2 Choose Target SegmentMeasure of segment attractivenessSelect the target segments 3 Differentiation Differentiating the market offering to create superior customer value 4 Position for target segmentsDevelop positioning for each segmentDevelop appropriate marketing mix Segmentation VariablesGeographic area pop ClimateDemographic age sexPsychographic soci
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