ECON 1050 Lecture Notes - Demand Curve, Bounded Rationality, Teddy Bear

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Consumption choices are influenced by two main factors: Microeconomics chapter 8: consumption possibilities, preferences. Consumption possibilities - all the things that you can afford to buy. Budget line marks boundary between those combinations of g&s that a household can afford to buy and those that is cannot afford. Preferences a description of the consumer"s likes and dislikes. Want to explain what determines demand and marginal benefit. Utility benefit or satisfaction a person gets from consumption of g&s. Two utility concepts: total utility, marginal utility. Total utility total benefit that a person gets from consumption of all the different. Depends on level of consumption (more consumption generally gives more total utility) Marginal utility change in total utility that results from a one-unit increase in the quantity of a good consumed. Mu is positive, but diminishes as the quantity of a good consumed increases. Of negative mu hard labour and polluted air.

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