ECON 1050 Lecture Notes - Lecture 8: Profit Maximization, Sunk Costs, Marginal Product

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3 Dec 2015
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The firm makes many decisions to achieve its main objective: profit maximization. Some decisions are critical to the survival of the firm. Some decisions are irreversible (or very costly to reverse). Other decisions are easily reversed and are less critical to the survival of the firm, but still influence profit. All decisions can be placed in two time frames: the long run and the short run. Short run: is a time frame in which the quantity of one or more resources used in production is fixed. For most firms, the capital, called the firm"s plant, is fixed in the short run. Other resources used by the firm (such as labour, raw materials, and energy) can be changed in the short run. Long run: is a time frame in which the quantities of all resources including the plant size can be varied. A sunk cost is a cost incurred by the firm and cannot be changed.

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