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Lecture 2

ENGL 3880 Lecture Notes - Lecture 2: Pet Rock, Ebay, TiteufPremium

5 pages16 viewsSpring 2018

Department
English
Course Code
ENGL 3880
Professor
J Schacker
Lecture
2

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Thursday, January 11, 2018
ENGL 3880: Lecture 2
Toys as evocative objects (continued) or Analyzing the marketing
rhetoric around toys !
“Licensing and the rhetoric of fun” by Brougere!
-Issues of gender and marketing regarding what is cool!
How gets provoked and sold !
-Narrative starts to get built up around products such as Hello Kitty !
-Something being marketed and perceived by cute and cool !
Why does this association matter? !
Value !
-Aura is created - how much worth? !
-Meaningful?!
-Not just about materials - something else that gets sold - aura, mood and
association around this object that could do something !
Own consumer lives - make decisions to buy things - not necessarily practical -
constructing identity through consumption!
-“would I drive something like that?” “would I wear something like this?”!
Buying something to construct personality - how you want to be viewed !
-Relevance to social group!
Example: trends with toys - will become super popular and then disappear !
-Pet rock - turned into consumption by children - how? Why? !
Marketing !
-Way in which toys come in and out tied with social group!
Also have toys that are private - keep for a long time - even as an adult keep in
bed - don’t talk about !
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Thursday, January 11, 2018
-Material culture !
The object would created by humanity !
About things but also necessarily about people !
-What they make, how become apart of social life, always human and creative
element !
Literature can be considered as material culture !
-Why?!
-Is there still same material attachment when online !
-Only want a book because of the film … !
-Materiality matters a lot with experience of it !
-Sense writers were conscious - what doing will be intermixed !
-Interactive books !
Literature often features items of material culture, as evocative (meaningful)
objects…as we will see !
-Toys as evocative objects !
Stories that trigger responses !
Specific objects can be connected to a variety of stories!
-Example: Twilight bookmark represents all these stories!
On other hand, narrative created through act of play - something that is personal
and not shared !
Can be stories we experience or ones that are imagined !
-EBay commercial - boat on journey - this was imagined !
-Bougere “Licensing….” Continued !
Case studies such as Hello Kitty and Swiss comic Titeuf !
Notion of rhetoric - in this case marketing rhetoric !
-Rhetoric - persuasion, seduction !
What do we mean by rhetoric? What kind of language is this?!
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