Individually or in groups
Actively organised or by chance
Brainstorming allows a chance to explore solution strategies in an environment open to new and
encouraging of “crazy” ideas
This is the opportunity to explore the solution “space” for the design
This is the time to cross pollinate ideas between team members
Brainstorm a new “car” concept:
Concept cars have been used for many years to simulate interest and explore new design
direction sporty car.
Lee lacocca,VP Ford Division,wanted to explore a new sporty car concept.
Original concept aimed at Triumph-MG market