EDRD 4120 Lecture Notes - Lecture 4: Collaborative Leadership, Social Marketing, Heterarchy
5 Dec 2014
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The role of a collaborative leader is to build and maintain the relationships of various parties that have come together all sharing common interests and goals. The leader also has to create and sustain the proper environment that supports the productivity of this cooperative endeavour to ensure its success. Leaders and collaborators are the people in this relationship. The leaders and collaborators" intended changes re ect their mutual purposes. Collaborative leadership has been applied to civic-related causes and public concerns (i. e. environmental challenges, urban vs. rural sustainability, community health and education etc. ) It can be effective in both public and private settings where multiple stakeholders have an interest and are particularly effective when trying to generate a critical mass to instigate change for the better. Social marketing causes and community leadership best utilize this form of leadership. There are four essential elements that must be present if a collaborative leadership style is taking place in an organization:
