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FRHD 3070 (117)
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Lecture 14

FRHD 3070 Lecture 14: Lecture 14

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University of Guelph
Family Relations and Human Development
FRHD 3070

QUANTITATIVE AND QUALITATIVE APPROACHES Qualitative Observational measures Focuses on behavior in natural settings Small groups and limited setting Describe or capture themes that emerge from the data Data are non-numerical and expressed in language and/or images QUALITATIVE APPROACHES Any research that doesnt involve numerical data Instead uses words, pictures, photos, videos, audio recordings. Field notes, generalities. Peoples own words. Tends to start with a broad question rather than a specific hypothesis Develop theory rather than start with one (inductive rather than deductive) GATHERING QUALITATIVE DATA Tends to yield rich data to explore how and why things happened Dont need large sample sizes (in comparison to quantitative research) Some issues may arise, such as Respondents providing inaccurate or false information or saying what they think the researcher wants to hear Ethical issues may be more problematic as the researcher is usually closer to participants Researcher objectivity may be more difficult to achieve SOURCES OF QUALITATIVE DATA Interviews (structured, semi-structured or unstructured) Focus groups Questionnaires or surveys Secondary data, including diaries, self-reporting, written accounts of past events/archive data and company reports; Direct observations may also be recorded (video/ audio) Ethnography
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