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10% short answer, 15% multiple choice comic- injuring people"s dignity. Stimuli- anything that you can perceive as present in your environmental context (all are influential; ie you may not act the same in front of your parents as you would in front of your friends) Some behaviour is quite context dependent (ie classroom vs home) The degree of correlation between the occurrence of a particular stimulus and of the particular response. When the consequence only occurs in the presence of the stimulus. *example: little johnny swears and the other kids in the playground are laughing; laughter is the stimulant. If the stim is present, the response will not be reinforced. When the consequence never occurs in the presence of the stimulus. *example: swearing in front of parents does not usually pay off. Procedure of reinforcing a response in the presence of s and extinguishing that response in the presence of sd.

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