FRHD 3070 Lecture Notes - Lecture 10: Narrative Inquiry, Discourse Analysis, User Experience
19 Dec 2017
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Document Summary
Focuses on behavior in natural settings: small groups and limited setting, describe or capture themes that emerge from the data, data are non-numerical and expressed in language and/or images. Any research that doesn"t involve numerical data. Instead uses words, pictures, photos, videos, audio recordings. Tends to start with a broad question rather than a specific hypothesis. Develop theory rather than start with one: inductive rather than deductive. Tend to yield rich data to explore how and why things happened. Don"t need large sample sizes (in comparison to quantitative research) Secondary data, including diaries, self-reporting, written accounts of past events / archive data and company written reports. Direct observations may also be recorded (video / audio) Describing and comparing two types of audio guides: person-led and technology-led. Geolocated audio to enable public, informal learning of historical events. Data sources: questionnaires, researcher observations, and small focus groups.
