FRHD 3070 Lecture Notes - Lecture 10: Social Mobility, Missing Data, Random Number Table
31 May 2018
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NON-REACTIVE QUANTITATIVE RESEARCH AND SECONDARY ANALYSIS
• Difference between reactive and non-reactive research
o Reactive
▪ People being studied are aware of that fact
o Non-reactive
▪ People being studied are not aware of that fact
• Appropriate research questions
o Physical traces
▪ Erosion
▪ Accretion
o Archives
▪ Running records
▪ Other records
o Observation
▪ External appearance
▪ Count behaviours
▪ Time duration
• Quantitative content analysis
o Appropriate research questions
▪ Problems with large volume of text
▪ Topics which must be studied at a distance
▪ Texts difficult to see with casual observation
o Construct coverage
▪ Amount of coverage
▪ Prominence of the coverage
▪ Does coverage favour one candidate over another
o Different elements
▪ Content
• Words, symbols, meanings, pictures, themes or any message that
can be communicated
▪ Text
• Symbolic meaning within a communication medium measured in
content analysis
o Characteristics
▪ Frequency
▪ Direction
▪ Intensity
▪ Space
o Process
▪ Random sampling
• Define population and sampling element
• Decide on sample size and design
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