HTM 1000 Lecture Notes - Lecture 2: Market Segmentation, Canadian Tire

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Hospitality persons do not only refer to a. Market but rather market segment in most situaions. This is the website to visit to beter understand market segments: htp://www. xotels. com/en/revenue-management/revenue-management- book/hotel-market-segmentaion. Once you understand market segmentaion please answer these quesions: A restaurant i recently visited with a friend is milestones grill and bar. There are a variety of people who visit this restaurant. It could be families and/or a group of friends. Milestones puts their guests irsts and are welcoming and generous to them. They include every age group to eat at this restaurant. There are kid"s menus for those who are younger than 12 years of age. The restaurant"s atmosphere is a high-class, and stylish concept that welcomes all occasions. The theme is diferent but unique and comfortable. Their restaurant its the ime of day and encourages conversaion-friendly dining. The key to their service is an extremely friendly and atenive.

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