HTM 4190 Lecture Notes - Lecture 4: Agritourism, Servicescape, Business Plan

• School: University of Guelph
• Department: Hospitality and Tourism Management
• Course: HTM 4190
• Professor: Bruce Mc Adams

Document Summary

Ontario craft breweries (group want to support their own) Craft beer network (support everyone: mom and hops) List of wineries, 2 distilleries in 20 valley (tourism site) Tourism niagara dmo: research (outlooks, statistics), millennial travel factsheet. How experimental products reinforce the flagship portfolio. Servicescapes beer drinkers want to enjoy (don"t want to be over-information-giver) Buffalo bayou brewing co. business plan. Taste 3/6 for $, taste which one you want to buy, etc: transaction. How best to customize: offering commissions but immediate incentive, not long term, self-determined motivation (intrinsic and extrinsic) Extrinsic motivation: can be less effective (ex. commissions, sales goals can take away from main product/purpose, love serving people (train to sell coffee and beer, big 5 personality factors (conscientiousness and agreeableness) Need to know the business (need to be good with people) Need to know how to answer questions. Every week, beer expert sent to see other locations. Hires the idiot (makes everyone look bad)