HTM 4190 Lecture Notes - Lecture 2: Beer Garden, Fred Reichheld, Net Promoter
8 Sep 2017
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20 feet high (hops = flowers used for making beer) 1 foot a day in the summer. Bines (thick vines) can be 80lbs each. Schoolhouse, patio, courtyard, views of production facility. Educate people on what is incredible about beer bore people. Consumer experience: how much do they want to hear, generally, you don(cid:495)t want to. Notl very touristy, 3x amount of traffic, more sales, how to encourage traffic to come. Industrial, west-coast modern feel (natural materials, black, concrete, without it being too cold, inclusive, meet new people) Inclusive, approachable, no snobbery, train/educate, selling happiness in a can/glass, fun, down to earth, authentic (to themselves, the region) Understand the area better, help create good story. Do we do small nibbles, charcuterie, pretzels, meat pies (seasonally), caterer, slow in. Don(cid:495)t do a full restaurant, loss-leader, lose focus, etc. (redstone restaurant struggling, winter responsible of what you(cid:495)re offering (cid:523)matches the beer, food available(cid:524)
