HTM 3120 Lecture 6: Notre Dame Presentation
25 Feb 2020
School
Department
Course
Professor
HTM*3020 Week 7
Notre Dame Presentation
- Faith: spirituality, rooted in the catholic faith
- Education: Mind body and soul
- Community: Bring about 100,000 to campus on football Saturday
- Excellence: Goal is to win a championship
- Tradition: Founded by French priest and 2 Irish brothers
Athletic Advancement:
Why athletic fundraising exists at ND?
- Football is the sole revenue generating sport
- Were always breakeven
- 15 Mill in bowl game
Why?
ND business model
- Primary revenues: media contracts, tickets, corporate sponsorship, Benefaction
- Primary Expenses: scholarships, coach salaries, team budgets, staff salaries, university
transfer, Has to give 20 mill back to uni
- Results: ND family and education, University support, National Champs
What?
Leverage athletic assets to grow revenue
Endowment: Build for the future, top priority
Annual Fund/expendable fund – donate to get elite perks
Capital: Athletics facility
How? Five Key strategies
- Build a gold standard org (people)
- Leverage the advisory council
- Leverage the whole universities development team
- Gold standard donor opportunities
Connect Notre Dame why and Donor why
124 endowment raised
390 million raised
Document Summary
Faith: spirituality, rooted in the catholic faith. Community: bring about 100,000 to campus on football saturday. Excellence: goal is to win a championship. Tradition: founded by french priest and 2 irish brothers. Football is the sole revenue generating sport. Primary revenues: media contracts, tickets, corporate sponsorship, benefaction. Primary expenses: scholarships, coach salaries, team budgets, staff salaries, university transfer, has to give 20 mill back to uni. Results: nd family and education, university support, national champs. Annual fund/expendable fund donate to get elite perks.
