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Class Notes for Marketing and Consumer Studies at University of Guelph

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The notes and past exams you need. Available 24 hours after each lecture.

MCS 2100 Lecture 4: u4 online

online Saturday, October 7, 2017 11:19 AM Credit allows consumers to buy things now and pay for them later without credit it would be impossible for many people to buy houses or big ticket items On the positive side it pro...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture 5: u5 online

online Friday, October 13, 2017 8:17 AM Housing and Ownership types Classified in wo ways the physical form Single family, fully detached, multi unit, manufactured ect. Other tenure Housing tenure refers to the financial a...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture Notes - Lecture 8: Tax Bracket, Life Insurance

Unit 8 Friday, November 24, 2017 1:54 PM Importance of retirement plans Realistically estimate how long you will need your savings to last Public retirement plans Canada pension plan (CPP) All workers pay into the CPP. If ...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture 6: u6 online

Online Wednesday, October 18, 2017 10:08 AM Insurance Protects assets against unexpected losses Need for insurance should be reviewed on a regular basis especially when major purchases, change in income level, new dependen...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture 1: U1 online

Unit one online Thursday, September 7, 2017 4:39 PM Usually a six step process is used which helps to review revise and align your goals with your circumstances There are four types of personal assets: Liquid assets Can be...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture Notes - Lecture 3: Scotiabank

online Saturday, October 7, 2017 11:19 AM Types of financial institutions In Canada financial institutions are federally regulated. Deposit type institutions banks, trust companies and credit unions. Business of taking mon...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2100 Lecture 2: unit 2 online

Unit 2 online Monday, September 11, 2017 3:36 PM T1 general is the main tax form Amounts from all sources of taxable income any income deductions Federal and provincial tax payable amounts As filling out the T1 you will us...

Marketing and Consumer Studies
MCS 2100
Jian Zhou
MCS 2020 Lecture Notes - Lecture 3: Tacit Knowledge, Information Literacy, Knowledge Transfer

MCS2020 W3L1 The knowledge Hierarchy: wisdom: you may apply judgement. extrapolative understanding: synthesizing knowledge, interpolative meaning its looking within itself, so it connects the new to the old. knowledge: inf...

Marketing and Consumer Studies
MCS 2020
Lianne Foti
MCS 2020 Lecture Notes - Lecture 8: Personalization

MCS 2020 W8L1 Chapter 9: E-commerce: buying and selling of goods and services over public and private computer networks. Checking the weather is not e-commerce but buying a weather subscription is Technology implications: ...

Marketing and Consumer Studies
MCS 2020
Lianne Foti
MCS 2020 Lecture Notes - Lecture 5: Database, Database Application, Microsoft Access

MCS 2020 W5L1 Content: A form of creative endeavor that can be protected through a trademark, patent, copyright etc this Is related to intellectual property Content management is a challenge to processing and storing the r...

Marketing and Consumer Studies
MCS 2020
Lianne Foti
MCS 2020 Lecture Notes - Lecture 2: Computer Hardware, Information System, Competitive Advantage

MCS 2020 LEC 2 Information technology vs. Information system IT VS IS Information systems is a system of hardware that produces information (hardware, software, data components), this includes people in the equation. The 5...

Marketing and Consumer Studies
MCS 2020
Lianne Foti
MCS 2020 Lecture Notes - Lecture 4: Central Processing Unit, Year 2000 Problem, Cloud Computing

2020 W4L1 slides:0-17 The information revolution: our tendency to evaluate the information revolution through the lens of technology, when in fact it may have nothing to do with technology at all. The information technolog...

Marketing and Consumer Studies
MCS 2020
Lianne Foti
MCS 2600 Lecture Notes - Lecture 5: Campbell Soup Company, Reinforcement, Umbrella Brand

MCS CH 5 Consumer learning: is a process that evolves and changes as consumers acquire knowledge from experience, observation and interactions with others and newly acquired knowledge affects future behavior. Learning cons...

Marketing and Consumer Studies
MCS 2600
Khalil Rohani
MCS 2600 Lecture Notes - Lecture 4: Subliminal Stimuli, Sensory Neuron, Engagement Marketing

MCS CH 4 Perception: is the process by which consumers select, organize and interpret stimuli. JND: Factors of sensory input: Sensation: is the immediate response of the sensory organs to stimuli. Stimulus: is any unit of ...

Marketing and Consumer Studies
MCS 2600
Khalil Rohani
MCS 2600 Lecture Notes - Lecture 7: Marketing Mix, Decision-Making, Observability

MCS 2600 W7L1 Four views of consumer decision making 1. Economic view 2. Passive view 3. Cognitive view 4. Emotional view Levels of consumer decision making Extensive problem solving: a lot of information is needed to come...

Marketing and Consumer Studies
MCS 2600
Khalil Rohani
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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