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Lecture 1

MCS 1000 Lecture Notes - Lecture 1: Core Competency, Customer Relationship Management, Usenet Newsgroup


Department
Marketing and Consumer Studies
Course Code
MCS 1000
Professor
Sylvain Charlebois
Lecture
1

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
 !  
  "
#!" Markeng is the acvity, set of instuons, and processes for creang, communicang,
delivering and exchanging oerings that have value for customers, clients, partners, and society at large.
$ %% %&'
%  !'
 ()!%'*%!
'
+%,,
$-% !.% 
Core competency/!%'!
!    !%
! '0
' !1% 
(' 2 
3' +&% !
45'# !6! '/! -'
$ 6!2 4'/  ! '$ 
  '
 6!'
value proposion !1"45'$$ 
! -5"
customer value.
Value/-!%!%'7!
,8 %, %,9 %,'
!6%: -; <'7 ,% 
   --!! %,=-
 '!;,*<!!!
 , -%'
+ -! %'$&
! !& , !!-!!
9 %!,!! '
!!=!,
% '+!=!%!
6% !'
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