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Lecture 4

MCS 1000 Lecture Notes - Lecture 4: Target Market, Psychographic


Department
Marketing and Consumer Studies
Course Code
MCS 1000
Professor
Sylvain Charlebois
Lecture
4

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Marketing Week 4

 !"#
$ %""&"$
'('&'"')"
$ *" +",-
 .
$ '( '" 
"&&"&
$ /  ('+ 
%" ""  
/  "0
'123'"&
'1 &)"
Segmentaon (for consumers)
 ' "" '
'" 
4    '2"&"'
'"
5"
2627 !&"'3'
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