MCS 2020 Lecture 9: MCS CH 9
20 Apr 2018
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Document Summary
M-commerce (mobile commerce) describes the ability to conduct electronic commerce activities with mobile devices (cell phones, laptops, mp3 players, etc. ). As consumers purchase more of these devices and the infrastructure (e. g. mobile networks) improves, m- commerce becomes a viable channel for new business. There are many potential m- commerce applications; here is a small sample: Mobile advertising companies can beam coupons and special advertising straight to the mobile devices of nearby customers. Mobile banking customers can pay bills, check account balances, and transfer money via their mobile device. Sms purchasing customers can pay bills, feed a parking meter, or transfer money via short message service (text messaging). Location services information providers can deliver relevant local information based on the user"s current location. Wireless purchasing mobile customers can make purchases via online stores or participate in online auctions. While technology is always shifting on the internet, here are a few of the key technologies that helped create the web 2. 0 phenomenon:
