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Lecture 3

MCS 3600 Lecture Notes - Lecture 3: Drive Theory, Observational Learning, Absolute Threshold


Department
Marketing and Consumer Studies
Course Code
MCS 3600
Professor
Lefa Teng
Lecture
3

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
Perception


o !"
#$!!

o
o
Exposure
%&'(&")*
Attention
*
Interpretation
%&'+ ,")
%
Response
*
Perception
)
!!
o
-&!.%!
)
/0&"

o-&1
!
Absolute threshold!
!

Dierential threshold!
2
'3
4
2'
&'
Learning
&
oIncidental learning.!

oBehavioural learning *!
&
 classical conditioning – 

#

5
5
"
!
6'7
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