MGMT 1000 Lecture Notes - Lecture 9: Swot Analysis, Human Rights Campaign, Convenience Food
26 Feb 2018
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Strengths: large range of distribution distributes to over 180 countries, has a worldwide presence in the uk, usa, canada, france, italy, australia, germany, Campaign: achieved a very recognizable and reputable brand name. Opportunities: they have a goal of trying to win where the shoppers shop, there are plenty of opportunities within other location around the world. Or even selling to restaurants, or caterers: there is always opportunity when creating new successful campaigns like their snack, Crackle, and pop: furthering their journey on spreading awareness about hunger can drive attention to the company and bring in more customers, targeting their healthier audience is a great way to gain market share. They have just started making their healthier products, but this can lead to great success: convenience foods are becoming more and more necessary with the busier everyone"s schedule gets making kellogg in the right industry.
