MGMT 2150 Lecture Notes - Lecture 2: Tim Hortons, Bargaining Power, The Roots
27 Sep 2016
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External analysis identifies strategic opportunities and threats that will affect how an organization pursues its mission (something that is out of your own control). Involves the examination of the: industry environment in which the company operates. Industry = something that makes the same or similar products (e. g. , fast food, electronics) Industry analysis: provides information about the companies in your own industry. Your affected by your competitors but you cannot control them: macroenvironment. Internal analysis focuses on reviewing the resources, capabilities and competencies of a company: goal = identify the company"s strengths and weaknesses, need to come up with strengths and weaknesses for the report. Report: go through these and look at these different aspects and apply them to. E. g. , target - went out of canada because it was bringing products from the usa and then the canadian value went down. People knew they could buy it cheaper from another canadian store. E. g. , leman brothers - housing market crash: positive/opportunity:
