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Lecture 1

MGMT3020 Lecture 1: CSR Lecture 1

Course Code
MGMT 3020
Ruben Burga

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What is CSR?
- People create organizations to leverage their collective resources in pursuit of common
- As organizations pursue these goals, they interact with the others inside a larger context
called society
CSR: Relationships & Responsibilities
Economic Structure
- Based on their purpose, organizations can be classified as
> for profits
> governments, or
> nonprofits
Stakeholders Defined
- Shareholders, Employees, Distributors, Customers,
- those who affect or are affected by the achievement of the organizations objectives
(def. as per Freeman)
- have stake
Stakeholders as ‘Interested Constituent
- just because an individual or organization is an ‘interested constituent’, however does
not compel a firm…
Quetsions from which the Study of CSR Springs
- What is the relationship between a business and the societies within which it operates?
- What responsibilities do businesses owe society to self-regulate their actions in pursuit
of profit?
CSR is Both Critical and Controversial:
- It is critical because the for-profit sector is the largest and most innovative part of any
free society’s economy.
- It is controversial because some see CSR as a distraction from the economic purpose of
a business – some see it as a cost
- responsibility is to make money (business – make profit) BUT within the rules
Dave Packard
- company exists simply to make money. This is important but they make a contribution
to society
Archie B. Carroll
- 4 things a corporation has to go through to achieve self actualization
- As companies go up the chain, they address those needs
CSR is…
- a fluid concept
- both a means and an end
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