MCS 2000 Lecture Notes - Lecture 4: Iceberg, Visible Minority, Ethnocentrism

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2000
• Professor: Robert Mc Lean

Document Summary

Lecture 5: understanding intercultural communication and workplace diversity. Building your personal brand: do your research think deeply about who you are, and who you wish to become, be truthful, be complete. Research success : understand what it means to you, understand options and paths that are available, analyze the paths taken by others, there are always two businesses you must manage. There"s the business you"re in, and the business you"re becoming: you can"t be what you are - but that is the foundation for who you are becoming. Culture: the learned and share attitudes and behaviours that characterize a group of people: demonstrated through values, ideas and attitudes. Stereotype: a perception about an individual or group based on a belief that all people in a given group behave the same way. Know that each individual is unique: unique individual identity + cultural and social identity + common human needs and desires = identify.