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MCS 3030 (24)
Lecture

Feb 15th 2012 Lecture Note

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Department
Marketing and Consumer Studies
Course
MCS 3030
Professor
Tanya Mark
Semester
Winter

Description
thFebruary 15 Research Methods Lecture Experimental DesignsTerminologyFactor Major independent variable in an experimental design Level A subdivision of a factor into components or features Null Outcome A situation in which the treatment has no effect Main Effect An outcome that shows consistent differences between all levels of a factor Interaction EffectAn effect that occurs when differences on one factor depend on which level you are on another factorFactorial ExampleAIVTypes of sales training program3 Categories Levels 1 No Sales Training 2 Head Office Lectures
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