MCS 3620 Lecture Notes - Lecture 2: American Express

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620
• Professor: Rumaila Abbas

Document Summary

Me d ia s c h e d u le a n d bu d g e t allo c a tio n. De ve lop me dia ca le nda r. As s ign es tima te d cos t to a ll a ctivitie s. Mus t ma ke s ure tha t the compa ny is a ble to purcha s e the s pot tha t is good e nough for your compa ny. Re pla ce a ny me dia tha t ha s be come una va ila ble. Compa nie s s e e k fa voura ble ra te s a nd pos itions to ma ximize e fficie ncy a nd a chie ve obje ctive s. Me d ia alte rn a tive s. No n -tra d itio n a l. Me d ia p la n re s u lts - exa m p le.