MCS 4370 Lecture Notes - Lecture 4: Epinephrine Autoinjector, Anaphylaxis
20 Nov 2017
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Pricing the epipen: this is going to sting. Negative pr about the raising price of the epipen. Ceo had received inquiries from several us senators demanding to know more about how pricing decisions were made. Sentaor wanted to know how they could justify the price increases and what the company was doing to defray the costs of epipens for those patients that needed financial help. Over the past 5 years the price of epipen has increased more than 3. 5x. Offered discounts to promote greater access to epipens by defraying costs for some consumers. Epipen savings card provided up to for each epipen two-pack carton refill. 80% of insured patients that used the savings card received an epipen for free in. Competitor adrenaclick is less expensive alternative but only captures 7% market share. Adrenaline treated anaphylaxis by increasing blood flow and by reducing swelling in the airways.
