MCS 4600 Lecture Notes - Lecture 3: Canadian Commercial Corporation, Canadian International Development Agency, Quran

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 4600
• Professor: Lefa Teng

Document Summary

1998: walmart entered the korean market, by 2006, walmart captured 4% of korean mass merchandising market. May 2006: walmart sold its business in korea to new world department stores for us million and exited the korea market. How to reduce risk: joint venture you share risk and pro t, shorter contracts, risk management plan. General instability: political and military upheaval, revolution, aggression, international terrorism. Business operations: import restrictions, local content rules, taxes, export requirements. One government of cial suggested a particular local construction company could quickly help x the alleged de ciencies. Political parties: for a successful international marketer it is particularly important to know the philosophies of all major political parties within a country, since one of them might become dominant and alter prevailing attitudes. Nationalism: an intense feeling of national pride an unity, an awakening of a nation"s people to pride in their country. Feelings of nationalism are manifested by: call to buy our country"s products only .