MBG 2040 Lecture 4: Lecture 4.docx

• School: University of Guelph
• Department: Molecular Biology and Genetics
• Course: MBG 2040
• Professor: Tara Abraham

Document Summary

Exploration: new topic, little exploration, setting ground work for people to do research as well, start with a focus group, move on to survey. Description: describe situations/events, inform others on your info, census data, prime data. Explanation: why something is happening (ex: canada > usa in break and enters, big reason is because of gun laws) Content analysis: media, text/audio-visual text, done without people involved, how things get report, observe content released (ex: tv, magazine, ect. , comparisons, between different news programs, accuracy, quantitative. Manifest content, what"s on the surface, what we can count (time of news cast), occurrences they talk about things (female vs. male crimes: qualitative. Latent content, what"s not on the surface, meaning (ideology), how things can be described between different groups (young people vs. adults) Results, peoples obedience, wanted to know how to get someone to kill someone (ages 20-65), used shock therapy, found it to be true. Qualitative: humphreys (1970) tearoom trade .