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Lecture 15

NUTR 3070 Lecture Notes - Lecture 15: Whiteboard

Course Code
NUTR 3070
John Dwyer

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Tuesday, April 1, 2014
Intervention Mapping (IM) Step 4: Intervention
-Step 4: Interventions
community leaders/volunteers
health care providers
circulating print (newspapers, magazines)
display print (bilboards, posters, brochures)
radio (news item, interviews, public service announcements)
TV (news story, talk show, interviews, public service announcements)
Video Tapes (documentaries)
Video Games
Apps (not driven by theory)
-Step 5: Adoption and Implementation
-Step 6: Evaluation Plan
-Media Campaigns
23 and 1/2 Hours:
-what makes the biggest difference to your health?
low fitness is the strongest predictor of death
can you limit your sitting and sleeping to 23 and a half hours a day
whiteboard approach: visual learner
Concerned Children’s Advertisers:
-“Stay Fit, Cause You Never Know”
-young boy running away from girls who want to kiss him
European Commission and Union of European Football Association:
-“Get on, Get Out of Your Chair”
-team of men in chairs vs soccer players
Let’s Move—Beyonce:
-Beyonce dancing in school with children
-“Being Fat Takes the Fun Out of Being a Kid”
-“75% of Parents Who Are Overweight Dont See It as a Problem”
-“Some Disease Aren’t Just for Adults Anymore”
-32 Year Old Heart Attack “How The Hell Does That Happen”- Works Backwards From
Adult to Infancy
-“Your Child’s Future Doesn’t Have to Look Like This”
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